Copernicus Revisited: Firm-Centricity to Customer-Centricity
Over 500 years ago Copernicus, a Renaissance-era mathematician and astronomer, revolutionized astronomy and science by stating that the Earth revolved around the Sun. This countered the prevalent view that everything revolved around the Earth. Today, leading companies and their executives are revolutionizing the business world by demonstrating that companies must revolve around the customer (customer-centric) if they are to be viable and thrive in our highly competitive, frequently disruptive world. This upended the firm-centric view that has dominated for over the last 100 years.
Companies who hold mindset their customers must revolve around them, abiding by their business policies and practices, and constrained to a standard set of product/service offering, are being beaten by their nimble, customer-focused competitors.
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