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October 10, 2018

Our good friend, George Ritacco provided the following insights on website development.  We wanted to share it here for you.

Looking to build a new website or update your current one?  Not sure what to include, how much to include or where to start?

I talk to people ever...

May 18, 2018

I’m curious… do you filter when you market?  Do you have a strong selection criteria as part of your marketing/planning process?  After all – every marketing dollar counts right?

I had a strong desire today to jot down some thoughts about your audience and I’m shar...

May 8, 2018

What is marketing?  According to the American Marketing Association (from Wikipedia)...

"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, a...

April 2, 2018

I was recently speaking to a client who had told me that he was doing “my style” of direct mail marketing and getting “disappointing” results. 

When I asked what disappointing was… he said, “we mailed out a 3 step letter campaign ‘as instructed’ and had only received a...

January 1, 2018

A shift to more digital marketing in 2018?  You BETCHA!


New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside. With the need to become more visible and reach more customers, the digital marketing of tomorrow...

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