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May 18, 2018

I’m curious… do you filter when you market?  Do you have a strong selection criteria as part of your marketing/planning process?  After all – every marketing dollar counts right?

I had a strong desire today to jot down some thoughts about your audience and I’m shar...

April 2, 2018

I was recently speaking to a client who had told me that he was doing “my style” of direct mail marketing and getting “disappointing” results. 

When I asked what disappointing was… he said, “we mailed out a 3 step letter campaign ‘as instructed’ and had only received a...

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