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May 18, 2018

I’m curious… do you filter when you market?  Do you have a strong selection criteria as part of your marketing/planning process?  After all – every marketing dollar counts right?

I had a strong desire today to jot down some thoughts about your audience and I’m shar...

May 15, 2018

After many years of working with start-up and early-stage companies, I have observed a common problem. Many of these companies include “monetizing data” as a key component of their overall business strategy but do little to establish a process to ensure data collected...

May 8, 2018

What is marketing?  According to the American Marketing Association (from Wikipedia)...

"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, a...

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