Marketing Strategy

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Website Strategy 101 for the Professional Services Business... Why Less Can be More.

Our good friend, George Ritacco provided the following insights on website development. We wanted to share it here for you. Looking to...

Choosing Your Audience Wisely

I’m curious… do you filter when you market? Do you have a strong selection criteria as part of your marketing/planning process? After...

5 Easy Steps for Better Marketing

What is marketing? According to the American Marketing Association (from Wikipedia)... "Marketing is the activity, set of institutions,...

Manufacturing Anonymous?

A good friend of ours, Regina Maddox, Executive Director, Next Generation Manufacturing recently shared some thoughts with us about the...

A Direct Mail Failure?

I was recently speaking to a client who had told me that he was doing “my style” of direct mail marketing and getting “disappointing”...

6 Digital Marketing Tips for 2018

A shift to more digital marketing in 2018? You BETCHA! New trends are entering the marketplace and your company needs to pay attention...

RE-Purpose, RE-Utilize, RE-Optimize and... STRIKE!

Need to write a new blog post and don’t know where to begin? Can’t think of new content? That’s fine – look over yonder, to some of...