Choosing Your Audience Wisely
I’m curious… do you filter when you market? Do you have a strong selection criteria as part of your marketing/planning process? After all – every marketing dollar counts right? I had a strong desire today to jot down some thoughts about your audience and I’m sharing them here for you. Pay attention… this stuff is powerful! FOCUS TIP #1: Who you don’t serve is every bit as important as who you do. It is always okay to trim the tribe or your herd. Let’s say you’re planning