I’m curious… do you filter when you market? Do you have a strong selection criteria as part of your marketing/planning process? After all – every marketing dollar counts right? I had a strong desire today to jot down some thoughts about your audience and I’m sharing them here for you. Pay attention… this stuff is powerful! FOCUS TIP #1: Who you don’t serve is every bit as important as who you do. It is always okay to trim the tribe or your herd. Let’s say you’re planning

After many years of working with start-up and early-stage companies, I have observed a common problem. Many of these companies include “monetizing data” as a key component of their overall business strategy but do little to establish a process to ensure data collected through the early stages of their growth are managed in a way that enables them leverage or trust it in the future. “Entrepreneurial” shouldn’t mean abandon all data management principals. Entrepreneurial compan

What is marketing? According to the American Marketing Association (from Wikipedia)... "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to buy or sell goods or services." I like to think of marketing