I am a medically licensed Wilderness First Responder. Through my training I learned most bacteria, viruses and protozoa can be killed with light – UV light to be exact. One of the best ways to kill water-borne pathogens is to expose them to UV light for about a minute. I also learned that many of the most dreaded bacteria: staph, e. coli, listeria die when exposed to oxygen. Light and oxygen, two abundant and simple remedies for potentially awful infections. As I thought ab

A good friend of ours, Regina Maddox, Executive Director, Next Generation Manufacturing recently shared some thoughts with us about the state of manufacturing. This lead us to co-author the following blog. We’d really like to hear your thoughts. We’ve been working with manufacturers of all shapes and sizes for many years. We’ve noticed an interesting trend of late. Many “high tech” manufacturers don’t want to think of themselves or market themselves as manufacturers! No, real

I was recently speaking to a client who had told me that he was doing “my style” of direct mail marketing and getting “disappointing” results. When I asked what disappointing was… he said, “we mailed out a 3 step letter campaign ‘as instructed’ and had only received a 1-3% response rate”. Hmmm…. Where do I start? Some Facts: He’s got a fairly new business (over a year) and had been marketing the new business for about 3 months. “MY STYLE” or not – a few months (in marketing