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Light & Oxygen

I am a medically licensed Wilderness First Responder. Through my training I learned most bacteria, viruses and protozoa can be killed with light – UV light to be exact. One of the best ways to kill water-borne pathogens is to expose them to UV light for about a minute. I also learned that many of the most dreaded bacteria: staph, e. coli, listeria die when exposed to oxygen. Light and oxygen, two abundant and simple remedies for potentially awful infections. As I thought about this, I realized the same is true for the “infections” that can make a business ill. We’ve all been exposed to the following corporate conditions: Poorly aligned or communicated strategies. Programs and projects not

Manufacturing Anonymous?

A good friend of ours, Regina Maddox, Executive Director, Next Generation Manufacturing recently shared some thoughts with us about the state of manufacturing. This lead us to co-author the following blog. We’d really like to hear your thoughts. We’ve been working with manufacturers of all shapes and sizes for many years. We’ve noticed an interesting trend of late. Many “high tech” manufacturers don’t want to think of themselves or market themselves as manufacturers! No, really! It’s as if being called a manufacturer and not a high-tech company is somehow a bad thing. What's in a Name? We decided to probe a little deeper to try to understand this phenomenon. What we learned is really quit

A Direct Mail Failure?

I was recently speaking to a client who had told me that he was doing “my style” of direct mail marketing and getting “disappointing” results. When I asked what disappointing was… he said, “we mailed out a 3 step letter campaign ‘as instructed’ and had only received a 1-3% response rate”. Hmmm…. Where do I start? Some Facts: He’s got a fairly new business (over a year) and had been marketing the new business for about 3 months. “MY STYLE” or not – a few months (in marketing time) is hardly enough time to call something a failure. That’s like saying – I started doing sit-ups today… where are my ripped abs? I mean, is this really enough time to make significant progress? (Incidentally, thi

 

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